The omnipresence of screens challenges us all, both in our personal uses and in our professional practices.
The campaign Let’s talk about screens! launched by the Department of Social Cohesion and Solidarity of the City of Geneva, in partnership with the Action Innocence Foundation addresses issues such as managing screen use and supporting children and youth professionals.
The campaign shows its desire toaccompany without demonizingofinformto open the debate and feed the thinking without feeling guilty.
She intends to address the question ofuse of screenss from early childhood to adulthood, outside of school time.
In order to reach toddlers, children, adolescents and the adults around them, this approach involves within the City of Geneva:
Multilingual prevention materials
The Screens campaign, let’s talk about it! will extend over two years and be deployed for professionals as well as the general public and population groups often far from institutions.
It is based on the prevention equipment developed by Action Innocence, translated into 12 languages and adapted in French easy to read and understand (FALC). The Foundation will also provide training for cultural mediators.
Events for every audience
The campaign starts with a symposium for children and youth professionals, followed by two general public days intended for families and entirely free.
The Action Innocence Foundation will be present with a immersive game to facilitate discussion between generations and a dialogue space allowing parents and children to ask questions.
Many others recreational and fun activitieswith and without screens, will be offered throughout the weekend. The detailed program will follow.
Read, craft, play, move in the City of Geneva
To give families ideas, a catalog of activities Read, craft, play, move will be widely distributed, a way of reinforcing the message of the campaign and supporting families in their management of screens.
A presence in public space
Traveling exhibition and local activities
The objective of the campaign being to challenge and spark debate, a traveling exhibitionaccompanied bylocal activitieswill crisscross the city.
Pavilion in schools for 8-10 year olds
Simultaneously, a flag will be installed in the courtyards of schools in order to address with students aged 8 to 10 their digital practices and the risks associated with them.
Display
These different initiatives will be supported by a poster campaign in public spaces.
An approach as close as possible to practices
From the launch of the project, the DCSS and Action Innocence anchored their approach as close as possible to the digital practices of children and adolescents. With this in mind, the High School of Education of the Canton of Vaud and Medialab of UNIGE were mandated to collect the words of children and young people through focus groups.
Find all the information on the website: ecransparlonsen.ch
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